AASP/NJ Webinar Explores TPMS & Alignment as Profit Centers

by Alana Quartuccio

AASP/NJ concluded its free summer webinar series with a virtual discussion that explored Turning TPMS & Alignment into Reliable Profit Centers.

Based on the popular NORTHEAST® 2026 seminar of the same topic, the course was designed to help guide repairers into integrating revenue-generating systems into their shops. “TPMS and alignment are low hanging fruit that can help shops build a higher-level trust with customers,” suggested presenter Kenneth Pollin (NAPA Auto Parts). “At the same time, they may be an underlooked aspect of your business that you can turn into a profit center.”

Alignment and TPMS often run parallel but they actually intersect and are intertwined, according to Pollin. “If you treat them as systems, you’re obviously going to be more effective at integrating standard operating procedures to really service your customers on the next level.”

He stressed how important these systems are in relation to ADAS. “If the TPMS and the air tire pressure is not accurate, it will affect the way ADAS performs, and that’s a huge safety problem.”

Building confidence with customers starts up front. “Opportunities to start building up confidence starts by presenting people with factual information.” Customers will begin to understand how these services relate to the safety of their vehicle and the reasons their car needed to be serviced.

“When these services aren’t right, the customer can feel it even if they can’t explain it,” he noted.

Not offering wheel alignment as a service is a noticeable profit leak. Some shops tend to only perform the service when a customer asks for it but there are so many opportunities to offer alignment in line with tire changes and any ADAS recalibration.

“Alignment protects every tire you sell and service,” Pollin emphasized.

He stressed it’s not putting forth pushy sales moves. It’s about helping a customer see these services are the natural resolution toward putting the consumer back into a safe vehicle. “The customer will feel it if you assume this as the natural outcome and resolution that needs to be done to bring the vehicle to 100 percent. You take the decision out by assuming the outcome in your verbiage.

“When you treat TPMS and alignment as systems, everything improves – profitability, customer trust and safety,” he stressed.

Want more? Check out the October 2026 issue of New Jersey Automotive!