Now is the Time to Connect 

by Kris Burton, WMABA President

By the time you read this, the Southeast Collision Conference will be taking place or have just passed.

I couldn’t be prouder of how far the association has come. Years ago, I would’ve never imagined we would have a trade show in our region. The accomplishment is HUGE and does not go unnoticed. The amount of work done behind the scenes to make it happen is conducted by a team that dedicates itself to making sure everyone gets the most value possible.

I’ve seen the schedule of classes and am excited to sit in and learn. Like all of you, I can get overwhelmed by the amount of information and not be sure where, or how, to start making changes in the shop. I was taught to start small – go from one project to the next. Use what you learn in the classes to make positive changes in your business. One of the best things about our industry is the willingness of others to help. Reaching out to your peers and networking remains one of the biggest values of attending and being a member.

The reality of our industry is that repairable vehicle claims are down, and insurance companies are harder to deal with than ever before, in my career. This is the time to lean into training and keep on top of updated repair equipment to allow us to be as efficient as possible. The importance of ensuring profitability and proper repairs is more important than ever. Our customers need our help, professionalism and guidance. 

As I write this, I look forward to connecting with you all in Richmond, VA on May 1 – 3. Hopefully, we will connect. For all of you attending, we truly appreciate you showing up. The doors are open for your continued engagement.

Want more? Check out the May 2025 issue of Hammer & Dolly!